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(CBC) Is your dating app sharing your sexual habits with marketers?

"This can help people answer questions if they've ever wondered if their cellphone provider is logging their location, or if their online dating app is ever sharing their sexual preferences," says Andrew Hilts, who developed the tool in collaboration with Citizen Lab, a research institute focused on human rights and digital technology based at the University of Toronto.

The website first launched in 2014, with a specific focus on telecommunications.

This can include informing consumers of occasions on which their information has been shared with third parties, such as marketing companies and law enforcement agencies.

“(App) policies and permissions give a lot of latitude to companies to collect data and use it for unclear purposes,” Hilts told CTVNews in an interview.

“Research has shown most Internet users are either ignorant of, or apathetic about, the data they give away and what companies and governments do with it.

When faced with lengthy and confusing terms of service, most users simply click ‘I agree.’” It will not be easy to change this disposition, to cultivate a curious citizenry and a user base that takes stewardship over the data they entrust to companies and governments,” continued Deibert.

Access My Info was also previously launched in Hong Kong, where approximately 1,150 requests have been submitted. Watch Andrew Hilts’ interview with CBC Metro Morning host Matt Galloway.

Access My Info is a tool that helps people request the kinds of personal information companies might have about them, including details about personality traits, sexual preferences and dating history.

“However, tools like Access My Info, in which consumers exercise their privacy rights to inquire how companies handle the data they collect on them, will help both bolster these rights and let companies and governments know we are watching,” he said.

Thousands of Canadians have already used the application’s previous versions to submit requests to telecommunications companies, and Andrew Hilts said he expects to develop the tool to additional companies and sectors.

"We don't think many people know about this right," says Hilts, who is also the executive director of Open Effect, a non-profit that researches privacy and security issues.