Anna Wilkinson has been married for seven years, has two young children, and – although exhausted – is delighted with her lot.
I filled forms about my interests, my opinions and my personal goals – which was having a family – something I’d been too frightened to mention to my exes in the early days for fear of scaring them off.
“But the men I was introduced to were told what I wanted and shared those dreams. From the off we were on the same page and then it was only a matter of finding someone I also found physically attractive and that was Mark, the third man I met.” Wilkinson is far from alone.
Moreover, couples who’d first met face-to-face reported slightly less satisfaction with their relationships than their online counterparts.
Professor John Cacioppo, who led the study, said the sheer number of available potential partners online could be among the reasons for the results.
I’d always been attracted to mavericks, handsome men, who – after a year or so – made it clear they had no intention of settling down.
“Although I felt a bit of a loser, I joined an online dating agency.
The result is that, rather than being someone that defies all calculation, love is now big business worth an annual $4 billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.
Academics, meanwhile, are fascinated by the data being gathered — and largely kept secret — by the dating industry.
But in the 20th century this all changed, with young people deciding they wanted to be in charge of their own domestic destinies.
Matchmakers were viewed as hook-nosed crones from Fiddler on the Roof or pushy Mrs Bennet at the Pemberley ball.
Others employ dozens of scientists to create sophisticated, top-secret algorithms to match customers with similar personality traits (as opposed to shared interests, which are a far less significant predictor of compatibility), ignoring the adage “opposites attract”. “One suspects a lot of their claims are hype,” says Professor Dunbar.