For public relations managers, however, the median annual wage in 2011 was $93,310. Many PR professionals are finding it necessary to learn new skills and to understand how social media can affect a brand's reputation.
followed by executing a program of action to earn public understanding and acceptance." According to Edward Bernays, the public relations counsel is the agent working with both modern media of communications and group formations of society in order to provide ideas to the public’s consciousness.
The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions.
Public relations professionals typically work for PR and marketing firms, businesses and companies, government, government agencies and public officials as PIOs and nongovernmental organizations, and nonprofit organizations.
Furthermore, he is also concerned with ideologies and courses of actions as well as material goods and services and public utilities and industrial associations and large trade groups for which it secures popular support.