We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.
Certified Site Metrics are metrics that are directly-measured from the website instead of estimated.
The website owner has installed an Alexa Certify Code on the pages of their site and chosen to show the metrics publicly.
Not all websites implement our on-site analytics and publish the results.
For these sites, we show estimated metrics based on traffic patterns across the web as a whole.
For other sites, we display the estimated number of unique visitors from up to 6 countries, when sufficient data is available (Advanced plans only).
Audience Geography The audience geography data describes where visitors to this site over the past month are located, and how the site is ranked in popular countries. Engagement metrics help you understand how interested a site's visitors are with the site's content.
Search Traffic The percentage of traffic, both free and paid, that come to this site from a search engine over the past 3 months, updated daily.
The change number shows the difference versus the previous 3 month period.
If a country is not listed, it is because Alexa does not have enough data for this site to rank/measure the site's popularity among that country's online population. The metrics are updated daily based on the trailing 3 months.
Bounce Rate (%) Percentage of visits to the site that consist of a single pageview.
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